Wednesday, December 4, 2013

What is thentic?

thentic is designed to be the simplest way to for natural product brands to educate retailers about their company and products.

We launched thentic in 2012 because a group of natural product retailers needed an easy way to educate their staff. Since then over 2000 retail employees have taken more than 20,000 quizzes on thentic.

With thentic, retailers can write their own lessons to teach employees how their store operates and they can access lessons published by 3rd parties to learn about products and industry issues. Together, the ability to write their own lessons and use lessons published by brands and non-profits makes life much easier for retailers. And that leads to our reason for being...

Retailers cannot afford to have employees browse hundreds of websites to learn about products and industry issues. 

There is simply too much overhead for retailers. Engagement isn't what it should be. There's no way for retailers to manage what their employees are learning, how much time they're spending, nor is there a way to track results across these disparate systems. There is a better way... and that is thentic.

thentic is a platform. We bring all the players to a single, online destination; to make training simple.