One thing we've heard over and over is that retailers need help teaching their staff about products and issues. thentic.com is designed to help you communicate information about your organization, values, products and methods directly to natural product retailers and their
staff - quickly, easily and effectively.
How? Although a thentic profile includes all the basic information about your organization - the who, what, where, how and why - but it's really there to help you go deeper than that.
- Engaging a diverse audience. Brand training requires you to educate people new to the industry, as well as, keeping industry veterans engaged. Because thentic allows retailers to add to brands' lessons, experienced employees can share their knowledge and be recognized for their contributions. By allowing experienced empoyees to contribute, retail managers find their workload decreased and new employees gain a wider, real-world education.
- Going deeper. Take a look at your marketing and promotional materials. What are the key features or benefits that are highlighted? What are alternatives to those and why did your organization choose those over other issues/features/benefits? What differentiates your brand from others? How is your processing, sourcing or packaging different/better? What about other issues like GMOs, sustainability, fair-trade, etc? Finally, what selling tips do you have? What stories or anecdotes should a retailer know about you?
- Staying current. In life the learning never ends. Same with thentic. After completing your thentic training, retail employees may have additional questions or want to relay something heard from a shopper. Use their feedback to create follow on lessons. Alternatively, look through the news. Shoppers are bombarded with information. Is there anything there you should be responding to?
Bottom line - thentic makes it easy to maintain communication directly with retailers and their staff. Increased communication bolsters your reputation for transparency. And today, more than ever, transparency and trust drive shopper engagement and sales.
