Recently I was exchanging emails with someone about training. They are thinking about using printed materials to educate retail partners about their company and products...
Please don't do paper!
- First, think of the environment.
- Then the expense. Not just in printing and shipping but also you can't edit paper once printed, so updates are impossible.
- Paper suffers the same problem as websites. Neither you or retail management receives feedback or confirmation that it was shared, read or understood by staff.
- Finally there' s the timeliness and ROI factor - when a new employee is hired, is the retailer going to dig around for a paper they were given 30 days ago, let alone 6 months ago? And why your paper versus the 1000 others they have?
